Only Scott

EP #91 - Saman Yavari - Entrepreneur & Content Creator

Scott & Saman Episode 91

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0:00 | 1:07:52

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I sat down with Saman Yavari, an Auckland-based entrepreneur, content creator, and founder of First Generation Studios, to talk about side hustles, business, AI, and the reality of building wealth in New Zealand. From working odd cleaning jobs and starting a commercial cleaning business to helping young people find practical ways to earn extra income.

We also dive into NZ’s cost-of-living crisis, why minimum wage isn’t enough to live on, young Kiwis moving to Australia, crypto, and how AI is changing business (including the time Saman was copied by AI and turned into a scam).

Go support Saman

- Instagram: https://www.instagram.com/saman_yavarii/?hl=en

- TikTok: https://www.tiktok.com/@paggressiveincome?_r=1&_t=ZS-92JvRak1Csu

- YT: https://youtube.com/@samanyavari?si=PmqA6migKaTufJmB

- FB: https://www.facebook.com/share/1AaTeFJrzf/?mibextid=wwXIfr

- Stan/Linktree: https://stan.store/PaggressiveIncome

- First Gen Instagram: https://www.instagram.com/firstgenstudios/

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SPEAKER_00

And I am here with Saman Yavari, entrepreneur, businessman, educator. What's going on, dude?

SPEAKER_02

Nah, pleasure to be here. It's been a great day so far, great week.

SPEAKER_00

A little bit humid, as you would know, but Yeah, yeah, but I was trying to crank on the aircom before before Saman's not here. Yeah, no, no. And I I can't have it on because it's so frickin' loud. Um, but we'll be right. We'll be okay. We're tough. Um, dude, so much cool stuff that you're doing. Um I really like the you know when people talk about business online and that, often when I look at it, I often believe that they're trying to either sell you something or they're trying to scam you, or they're trying to sell you a course, or do something, and then or maybe like something to do with like cryptocurrency and then just kind of bail and make some money. But you, what I really like is one you're not like that at all. Um, and you get your hands dirty with trying to do different jobs and businesses. Yeah. One thing I really liked with what you do because I um was the fact that you were doing like going to the community service center and supermarkets to find little odd jobs to do. Yes, yeah. To like just tell people how they can make money off just little jobs that they can do. And if you just put your name up in these supermarkets or community centres, there's actually a way you can still make money, like the old school way. And it's just something that I was like, man, I just never think about that stuff these days because it's so digitalized all the time, trying to apply for jobs on like Seek or LinkedIn or whatever. And I'm like, the community stuff is still really key. And I was just like, I thought that was really cool.

SPEAKER_02

No, I appreciate that. Yeah, like I want to try to aim like my target audience is I guess people who don't have a lot of money, right?

SPEAKER_00

And I feel like a bit younger people, would you say correct?

SPEAKER_02

Yeah, and I feel like most content creators aim to start a course, pay one thousand dollars for my course, and I'll teach you how to do this, whatever, right? But a lot of people don't have that initial starting money to begin, you know? And the thing they do have is time. Like you either have a lot of time or you have a lot of money, right? And when you have a lot of time, that's when you go out, do all the grind, the little things, and like, yeah, obviously it's it's gonna take longer to get your first client than maybe popping up an ad, but I feel like you'll learn a lot more and plus it's free.

SPEAKER_00

Yeah, because I think there's something like with the entrepreneur spirit, which is uh something we kind of both are, and uh something I I don't often see too much now of like I think I don't know, I'm not around enough younger people who are like willing to get I guess people to just be like, all right, I'm gonna go and like do some cleaning jobs. I'm gonna go and do some small little like dirty things, but I know that if I get these skills and I build up a client base, you know, it can be a good business within that.

SPEAKER_01

Yes.

SPEAKER_00

And it's so simple. Like it's just simple, but it's just like not the nicest work to do.

SPEAKER_01

Yes, absolutely.

SPEAKER_00

Um but obviously a lot of people will pay for that, especially when it comes to cleaning and things like that.

SPEAKER_02

Yeah, yeah, because I've got a commercial cleaning business now. That's right, yeah. Yes, and then I was doing at one point I was working as a real estate agent, and real estate agent, you only get paid per commission, so only when you sell a house. So, like when you sell a house, yeah, you get good money. But until then, yeah, for three months you might not get paid a dollar, you know? And it's that's tough. Yeah, and there's so many expenses related to it. You've got to drive everywhere, you have to pay for all your own marketing, so it gets very costly. And obviously, real estate agents, you're meant to have a look, which I never cared about, but you know, you're meant to buy a suit, nice shoes, yeah, all of that. So during this real estate time, I thought, oh, I'll do some odd cleaning jobs here and there. Became a contractor, and while I was cleaning, I was like, Wait, why am I working for someone? Like, I could just do this myself, and then that's how I started the commercial cleaning business. Like, it's actually very simple when you think about it like that. It's not that deep, yeah.

SPEAKER_00

Yeah, I think like that that's something that gets a bit lost. I was I was talking to someone the other night, I went to like a marketing event, uh, marketing club, and uh they I met a guy who did like industri he was a sales rep for industrial cleaning. Oh yes, yeah. My word, the amount of like the the figures that he's making not just making, but also for the business, the revenue that pulls is absolutely crazy. I mean it just it's just like but no one wants to do those jobs, obviously. But the thing is, is that there's so much um so much business and potential in it. And I remember he was telling me about like even like cleaning car parks and like how much revenue you can like you can like build from that, or like we're talking about like selling like road cones and things like that. Oh yes, yeah. All those things that is everyday stuff that um I think yeah, just be because I know that you try and like talk to people about all the different jobs that you can get, like ways to make money. You had a video about different ways you can make money. Um and yeah, I just think there's just so many there's so many opportunities really if you just if if you really put your mind to it. But I think with a lot of people in New Zealand, not not all of us, some of us, I just think are more like we we all still looking for like wanting to work for someone, right? Yes, yeah, you know, but the times have changed a lot. You've you've grown up because how old are you doing like 24, 25?

SPEAKER_02

Yes, 24, yeah.

SPEAKER_00

Right. So you've grown up a lot with like the digital uh not just with socials, but I think with like creating your own profiles, getting your own personal brand out there.

SPEAKER_01

Right, yes, yeah.

SPEAKER_00

So there are people like me, like there's a bit of that in like some 31. So in my generation, there is a bit of that, but it's not really for business and having like a personal brand. But you guys are so well equipped with it that you kind of I feel like the younger generation are are quite more entrepreneurial in some ways.

SPEAKER_02

Yeah, I think the thing is like once you have a personal brand, people follow you for you, right? So you can technically sell whatever you want, and then people will buy it because it's you, yeah.

SPEAKER_00

Yeah, no, no, and that and that's something that uh that's just kind of the way like we're heading to a lot more. Is more like people hire you or want to work collaborate with you. I think I think in the future it's just the economy is gonna look very different. Obviously, if there's all the AI stuff as well and automation, which we can get into a little bit too. But it's having that personal brand and having or already like kind of doing the work like yourself to work on yourself rather than like oh I'm getting to learn these skills to work for somebody else.

SPEAKER_01

Yes, yeah.

SPEAKER_00

I think that's quite a big difference with like the Gen Z and your guys' generation, yeah, and definitely.

SPEAKER_02

And the thing is you can post about whatever, like it can just be you taking going for a walk and looking after your dog. I don't know, it could be anything, right? So I feel like it's a lot easier to just post about whatever you want, and then eventually you can think about monetizing it later. But if you work a job, you need the skills first. Yeah, yeah.

SPEAKER_00

So, yeah, how did you gonna get started in business? Like what what what was appealing to you to being an entrepreneur?

SPEAKER_02

So I guess I was probably I've I don't know why, I guess I just grew up poor. That's like the basic story of everyone. I guess I started when I was 10 years old. I got like a flyer in my letterbox for like paper ons, and instead I had to be 11 years old. And then in my mind, I was like, why would I have to be 11? Like 11, 10, like it's the same, pretty much the same age. Like, why does it matter for me, you know? And I called them and I like begged them, saying I'm a strong 10-year-old, like, please give me this job. And they said, Yeah, sure. And after that, I kind of realized like it's not about age or you know, it's just about what you know and what you can do. And then as soon as I turned 15, again, still poor, immediately got a job at McDonald's, applied on my birthday the minute I turned 15.

SPEAKER_00

Damn, solid. Yeah, you know what's funny, bro? I applied for a job at McDonald's and I went to trial it when I was 16. Oh yeah. I didn't get it. I was too shit. I was doing the fries and probably fucked something up. I was like, man, that's the biggest like oh man, cut me deep. It probably worked out for you now, so it's fine, yeah. Yeah, yeah. So you worked at Maccas, nice.

SPEAKER_02

Yeah, and I grinded for four years and just after a while, I feel like I've learned. I've ended up becoming a department manager, which is one underneath the restaurant manager. And I was like, I've kind of learned everything. I'm starting to hate this. Yeah, like I work these ridiculous long hours overnight.

SPEAKER_00

Shift work McDonald's is brutal, bro.

SPEAKER_02

Nightmare fuel.

SPEAKER_00

Uh the people you meet in those uh in McDonald's, man.

SPEAKER_02

Yes, yeah, yeah. I've had some crazy stories of people, you know, like with someone came through the driver with a shotgun. Where? Uh, this was in Glenfield McDonald's. Yeah, so some crazy stories there. I work at Robert McDonald's. Yeah. I know. Out of all places, that's probably the worst place to pick.

SPEAKER_00

What the fuck? Um, so yeah, a bunch of crazy. Because everyone knows it. Like people you work at the cows and set, I mean, there's the store managers, but most people are on minimum wage. Yeah, exactly. What the fuck are you gonna these people gonna do? And yeah, they're not gonna give you like where's the money? It's not the money.

SPEAKER_02

And exactly, like McDonald's makes a lot of money, but it's not sitting in like a vault somewhere, you know, it gets transferred to the bank. Like, exactly. It's like I can give you like a lot of fries or something. That's the best I can do. Um, but anyway, yeah, I was just hating it at that point. And then I thought, okay, well, let me just try something new. And then I just started trying out as many side hustles as possible, thinking that there's got to be one, like a magical one that works. Side note, there isn't. There's not, there's not like a special formula, you know?

SPEAKER_00

Everyone's thinking that's hard work that's in in the niche that you can you can find that works for you.

SPEAKER_02

Exactly. In a roundabout way. That no, no, 100% you're right, but I've just tried so many different things trying to find the one.

SPEAKER_00

Can can you list out all the different jobs you've tried? I'm interested. Yes. Like why what have you tried? And this episode is sponsored by me. Do you struggle with sleeping and particularly struggle with light and sound while sleeping? I think it's time you get the sleep that you deserve. My business, Infinity Sleep, specializes in sleep well-being products to enhance your sleep quality. I've been using sleep masks and airplugs for the past three years to help improve my sleep, and I'm so stoked to finally have ones that have been created for my own sleeping needs. If you would like to learn more about my business, InfinitySleep, please visit our website www.infinitysleep.co.nz. By making a purchase, you are directly not only supporting a local Yi business, but also this podcast. Use the promo code only scotfifteen percent and receive fifteen percent off your first order. Go to w dot infinitysleep.co dot nz to get the sleep that you deserve.

SPEAKER_02

I've tried all like the drop shipping, Amazon FBA, day trading, crypto, stock investments, uh like sales, door-to-door sales, like everything that you can pretty much think of, like all the content stuff. Only one I haven't tried is OnlyFans, maybe.

SPEAKER_00

Yeah, not yet, not yet. Not that desperate.

SPEAKER_02

Yeah, not that desperate. But yeah, just tried all these different things trying to find something, and I didn't. But the thing is I learned something from each one. And I thought, you know what, let me just start making content about what I learned from each one and just document, I guess, the process. Because it wasn't my content initially wasn't to monetize or to make money off it, but it was more so so I can look back and be like, what have I done, what worked, what didn't. And then slowly over time my content grew and then I started getting sponsorships, all that sort of thing. Then I got into real estate and then I started the commercial cleaning business. So I guess that's kind of like I guess the cleaning business is technically my first business if you're not counting my content.

SPEAKER_00

Yeah. So, but like I guess like you just would have known to get into content like in order to be a business owner. I've had this conversation on here a few times. Like, if you're not making content, it's like it's gonna be tough.

SPEAKER_02

Yeah, in this day and age, it's it's a lot of fun.

SPEAKER_00

I think it's really hard if you're not trying to do have do anything on the have an online presence to showcase your business in some shape or form. Yeah. Even like as I work in like performance marketing, and even I know like even the way that you do uh paid ads and how you do your website and that, that's changed crazily in the last like two years. Yes, yeah. How you approach it and how we view influences now, and even that's changing a lot. Because a lot of people talk about I don't know if you've heard about this, like uh the follower count doesn't matter as much anymore because we're in like an interest media kind of phase. So I'm kind of interested to know your opinion on that. Like, do you believe that having a big follower count is important as it was?

SPEAKER_02

Most definitely not. The only thing it's good for is brands sometimes look at it and be like, oh, we'll pay this guy more because he's got more followers. But in terms of actually like if you're trying to sell a product or if you're just trying to get your name out there, followers pretty much doesn't matter anymore. Which is crazy, because at one point there was like no more metric. Yeah, you know, everything was based on follower count, but now it's just view count. Like, I guess some of my videos, like on TikTok, I've got like close to 24,000 now followers. Yeah, but like some of my content, it's 300 views, like people just don't care, you know?

SPEAKER_00

Yeah, it's it's interesting, because uh even like my like my podcast is quite small, like I think I think on it on TikTok it's like 700 and something, but every now and again it will be like I'll get yeah, some silly weird amount of views, yeah. Like half a mil, but then there will be then like 200, 300. It's just so random.

SPEAKER_02

Exactly, and it just depends on the content, not really like people still follow you for who you are, but it's more so that they see your content and be like, Oh, he's cool, rather than follow you, if that makes sense. Yeah.

SPEAKER_00

Having leave a content that does really well and gets very popular doesn't guarantee people will even not just follow you, but buy your product either. That's always something even I've always found interesting with business, is like Yeah, because even like for our business in that we do some collaborations with some uh influencers or people uh involved in the sleep industry or whatever. And it's not really about like I mean with followers you look at it, but it's like do people that even engage with us?

SPEAKER_01

Yes, yes.

SPEAKER_00

Sometimes you find people who have a lot of following, but no one it's just no one engages. Yes, and that's sometimes where I found like I want to say the UGC content creators in there. Yes, like I get it, but I feel like that's kind of that's kind of had its time.

SPEAKER_02

It's very hit or miss. Yeah, like I still do quite a lot of UGC content. Oh, you do? But yeah, but it's not like I don't know, like it depends on the product, you know? It's more sort of the product and I also don't like when UGC companies hit me up and say follow the script, and it's like, yeah, sure, I'm making a UGC video to make it look natural, but when you're saying all these very salesy and you know words, it's hard to make it natural. And I think the point of UGC is to make it look natural, you know?

SPEAKER_00

Yeah, it's meant to be more like you're trying to like you're associating yourself with the product or the service rather than uh like oh here's the brand script. Exactly.

SPEAKER_02

And I feel like it kind of defeats the purpose of it, but yeah.

SPEAKER_00

One thing I wanna, yeah, because one thing I've I've been l doing a lot more at the moment with my business than that is using like some AI tools to help me like automate a couple of things, especially like with the website and things like that. It's been quite helpful. However, I can't help but think that there's like two things going on that I'm concerned about. One thing is my critical thinking is probably gonna slowly go down the toilet because I feel like using all these tools makes me lazy. Um I feel like I'm just kind of like almost asking an em like a non-existent employee to do my work for me, you know. And then the other part I worry about is then when it comes to like especially digital work, is how many people are gonna be out of jobs. Like already, you know, when it we're in very bad economic circumstances in New Zealand, cost of living crisis, all that stuff. But one thing I think about the most at the moment is I don't know if as a society we're ready to handle this like with the digital with the AI age kicking in. Yes, I don't think we're ready for it. I think there will be new jobs, but um I don't know, I just feel like we're not ready to take that on board.

SPEAKER_02

Yeah, I mean New Zealand just hit its highest unemployment rate within the last decade. I don't know if you saw that recently. No, I did. It's 150,000 unemployed? Yes. Something like that.

SPEAKER_00

That's crazy.

SPEAKER_02

Yeah, it's a crazy amount, and it's just because all these jobs are disappearing, you know? And like, yeah, you're right, new jobs will be make like made up, but it's not enough to replace the jobs that are going.

SPEAKER_00

Yeah, I don't think it will be. Yeah. I don't think it will be. Because if you've I mean, a lot of I mean, even men like the only jobs I can think of really that are gonna do well from that is like electricians, maybe.

SPEAKER_02

Yeah, and I guess software programmers, like anyone programmers kind of feel.

SPEAKER_00

Like maybe, but you they need to understand, you know, even like AI can probably do a bunch of that, but you gotta teach the AI, but then if the AI already knows, then it's someone has to monitor it, I suppose.

SPEAKER_02

Yeah, I mean I've heard a story of this, like, yeah, this person who was coding an AI and they've made this AI replace them because they taught the AI too much.

SPEAKER_00

Yeah.

SPEAKER_02

Which is pretty horrifying if you think about it. Like, that's some, I don't know, like dystopian future. It's it's weird, right?

SPEAKER_00

I just don't know if we're ready for it.

SPEAKER_02

I don't think we are, but there's nothing I don't think there's anything we can do to stop it on the other side. No, there's there's no.

SPEAKER_00

No, that there isn't. But I just like when I've been working on things at the moment, I've just been thinking about that. And one thing I'm also concerned about is my own critical thinking. Have you have you thought about that as well?

SPEAKER_02

It's actually it's actually gotten really bad, like my creative thing. I think like it's good to use like Chat GPT and different AIs for like mundane work, which doesn't require creativity, but when you start using it for things that require creativity, then your brain just starts getting dumber and dumber. Like I tried to write, like I was trying to apply for a funding application for the studio, and just my brain was just not functioning the way it used to from school. And I think it's just because I've become so reliant on AI, which is dangerous, yeah.

SPEAKER_00

Yeah, because also they have all your data, right? I mean, social media's already had your data for ages, but it does make you think like uh with with all these AI tools and having all this data about what you're entering and what you're asking and what it's getting trained on. Yeah. It's uh it's kind of freaky. Um, but again, like is it just gonna be we're gonna end up like the moody Wally? Is that what's gonna happen? Or are we gonna end up like um what's the it's a movie that came out in the 2000s? It is called is it called um Ahdio Edio Krutzy? Idio that one. It's a movie kind of about it's a bit a little bit older, but it's about like a society where everyone's just really dumb. Because like I I think it's I try to remember the like the plot of the movie, but I think it's just basically not just like robotics have taken over, but like no one just thinks anymore. And uh it's kind of a it's uh idiocrats, that's what it's called. So I have to watch that again. But that reminds sort of reminds me of where we're going to, like a mixture of that and like Wally, where we're just all fat and just like sitting on chairs and robots do everything for us, but then none of us have like any thinking going on. Yes, yeah because we're just relying on AI to think for us.

SPEAKER_02

Yeah, I mean I think I forgot what country it was, but one of the countries, a senator of the country, is an AI like avatar to make decisions on laws in the country. Yeah, where's this? I don't know, I forgot, it's some third world country, but it's crazy to think about that, you know. I guess they're they're thinking that humans can't really be trusted because they'll be biased, whereas an AI won't be biased, but you can program an AI to be biased.

SPEAKER_00

Exactly. AI is a bias, they're based off humans as anyway, so of course they're gonna be biased.

SPEAKER_02

Yeah, but it's just crazy that you're I don't know, letting a computer run your country in a sense.

SPEAKER_00

That is crazy. Because also what data are they pulling from? You can you can manipulate data.

SPEAKER_02

Yeah, exactly. That's why I just think it's pointless. But I guess from the people's perspective, maybe it sounds better, but in reality it's not.

SPEAKER_00

I don't think so. I don't think so. Um so tell me about your um your studio you have. Is it First Generation Studios? Yes, yeah. Tell tell me about that.

SPEAKER_02

So First Generation Studios is a creative studio, so we do podcasting, content creation, and the main one is music recording. So I started up like oh, it's been maybe around two years now. And my two mates initially found the spot just to record their music because they're artists. And then I was going in there at like 4 a.m. making content. And then I thought, oh, why don't we just make this a business, like rent it out to other people? And since then we've actually grown quite a bit. So we do events as well.

SPEAKER_00

Nice.

SPEAKER_02

So the people, the musicians who record at our studio will run a music event and they can perform, they get paid, it's kind of win-win. So yeah, it's been great so far. I've been enjoying that, and that's kind of what I'm trying to shift my focus on. Uh, mainly the studio and my content creation rather than the cleaning business, because it does get mundane. Definitely great that I'm really grateful that I started it. It's not gonna be my long-term forever business. Yeah.

SPEAKER_00

But something else, yeah, something you've probably learned so much from doing it. Yeah, and hard graph work like that. Yeah. Because you're actually doing the cleaning as well. Yes, yeah, yeah. Yeah, not anymore, but I did. Yeah, you were doing it, so yeah. That's that's cool, man. It's admirable. Like, um, to do that kind of hard graph work to to then, you know, you can sit back and look at it and be like, yeah, I really gave it a hundred percent. Yeah. And then I did got my hands dirty with it.

SPEAKER_02

So I actually think that's probably one of the biggest tips for like people wanting to start out. Like, do the hard you know stuff first. Like, otherwise you're not gonna like when something else happens later on, you're not gonna be able to fight through it. Like a lot of rich people, they just pay people to sort all their problems are, right? Of course.

SPEAKER_00

But if you don't have that kind of like money, most of us aren't in the top 10%. Exactly.

SPEAKER_02

You need to go through that grind in order to understand all the pains and all the lessons.

SPEAKER_00

But then I guess if also if you run the business, like if you don't know what the grunt work is, then it's gonna be pretty tough to run it long term, I think. Yeah, if you're that out of touch and don't have the money. I mean, if you've got the money, then sure. But if you're but if you don't, then it's gonna be really hard.

SPEAKER_02

It's pretty funny because there's so many owners who are just completely out of touch with their own business. And like if they don't Oh yeah, yeah. Plenty of those. And if they don't care about it, that's fine, you know. But if you actually want to scale it and grow it, you need to look after your people and understand all the ins and outs.

SPEAKER_00

Uh yeah, no, for sure. I I definitely agree with that. Um, I was also gonna cure ah yes. Uh so for people like I I goes I I suppose talk about you did a video on minimum wage in New Zealand and what it can actually get you. And uh it's obviously not much. Yes, what is the price? Not a lot. Um is it 2350 right now? I think it's 2350.

SPEAKER_02

Yes, twenty three fifty. It's going up in April by like a couple cents, but right. Yeah, right now still twenty three fifty.

SPEAKER_00

Because um we were talking before as well about in New Zealand because we're such a small country, and we're talking about how to like make business and that, and going on the fact of minimum wage, like minimum wage is the minimum amount of money that you need to be able to have a living. To be able to sustain a living, which obviously means paying the brent, groceries, etc. Which you proved on the video, like a lot of it is like nearly impossible.

SPEAKER_01

Yes, correct.

SPEAKER_00

I just wonder how most people do it who are living minimum wage. I mean, most people just get on the benefit in this country, to be honest, let's just be honest. Exactly.

SPEAKER_02

You need to, I think you kind of need to, like, otherwise it's so difficult. Like, I don't yeah, I genuinely don't know how a lot of people do it. Because like, especially if you have kids, you know, it makes makes it so difficult. And like you can't be working eighty hour weeks, like it's not reasonable for you to be doing so. I mean, I'll do it, but you know, if you have But we're not all cut out for entrepreneur lifestyle. No, but it shouldn't have to be that way in the first place.

SPEAKER_00

It shouldn't have to be that way.

SPEAKER_02

So yeah, I just find it insane that a lot of people, you know, and like it's not easy to budget in this country either. No, you try to live cheap, but like uh in so some countries it's you there's this how do I explain it? It's a lot easier to live cheap. Right? Bread's super cheap, rice is super cheap, you buy your bare essentials, right? But even here, when the bare essentials are expensive, very difficult to do that.

SPEAKER_00

Yeah, and that's something that uh like we can I obviously the big one there is looking at like supermarkets and like the monopolies that we've got, and like something needs to be done to break these because it's just gotten to such a point where they you're you've got two was it foodstuffs and is it it's Woolworths, but yes, is it Woolworth group or something? Yes, yeah. But anyway, so we've got that's that's all we've got. Because even like the Foursquares are owned by Foodstuffs now, I think.

SPEAKER_02

Yes, correct. Pack and save, New World, Foursquare, all the same owner, which is crazy to think about. Like you have two options at the end of the day. That's it.

SPEAKER_00

And um if you because of there's just don't have enough competition, and we've got too many people also leaving.

SPEAKER_01

Yes.

SPEAKER_00

So that's also something that's really unfortunate, but I get it.

SPEAKER_02

Yeah, 100%. Like Australia's not that far away. And like uh uh moving to Australia doesn't mean that you're all your problems are gonna be solved and whatnot. No. But if you are able to get you know higher pay and things are slightly cheaper, it kind of makes sense to make the jump. Yeah.

SPEAKER_00

It's like I just want to have like uh a bit of a nicer life of like I don't need to be overtly stressed about my bare essentials. Yes, I can live a little bit more comfortable and have more job opportunities. I mean, like who doesn't want that?

SPEAKER_02

Exactly, yeah. And I think that's probably why I'm really like motivated to make my content because like I'm not saying like, hey, do this side hustle and you can make a you can become a millionaire, you know? That's not my goal. But if you can make even an extra two to three hundred bucks a week, yeah, that can help someone significantly, you know. Yeah.

SPEAKER_00

What are like um what are some jobs that you can think of right now that people could do like relatively easy upon entry to get into to start a side hustle?

SPEAKER_02

Yeah, like a side hustle or like a job?

SPEAKER_00

Uh let's let's do let's talk about side hustles because most people listening probably have jobs.

SPEAKER_02

Yes, yeah, yeah. It's actually interesting when a lot of people ask me this, and I feel like the question just really varies depending on what you're interested in and your skill set. But the thing is, everyone has a skill set, right? And you can just use that skill set to make you money. I know it's very vague and it's probably not the advice that people want to hear. But there's heaps of like one-off jobs that you can do. You can jump on like student job search, trade me jobs, seek Facebook. There's so many cash jobs on Facebook as well, and like it's just whatever's suitable for you. Like, if you can lift stuff, lift stuff. Like, you know, there's all these different things, and I think a big one is again, like we spoke about, not a big fan of it, but if you need quick money, UGC, there's tons of opportunities out there, and you don't need any experience, you don't need a following, you know, they just want someone who can speak on camera. But for a lot of people, they don't want to do that. But yeah, they're just basically so many options, and it's just whatever you're comfortable with and what you're good at.

SPEAKER_00

So I guess for most people, let's say, uh, because like I I guess if you're like, for example, in the trade field and that, yeah, because often if you're in the trade field, you can't really take on contract work because it's based on contracts. So I don't know. I suppose there are some like odd jobs you could pick up, and I suppose it's just how much extra work you want to do on top of your job. But but but most people are in situations where they work probably what 40, 50 hours a week.

SPEAKER_01

Yeah.

SPEAKER_00

And to try and then slot in like another job on top, it's uh people are just like not interested in that.

SPEAKER_02

Yes, that's true, yeah. Like there are a lot of things, digital things you can do from your phone. I do a lot of focus groups and research sessions, which is pretty simple. That's just basically when you go in, you give your opinion about something. I've taste tested like a lot of drinks that's like hasn't been a good thing.

SPEAKER_00

Oh bro, watching the first one. That's I gotta get on that. Yeah, I got a million opinions.

SPEAKER_02

Yeah, yeah, that's fun. Cause like, and you can just be honest as you want. They don't want they want like honesty. Yeah, so I do a lot of those as well. Yeah, there's a lot of things that you can do, but I guess yeah, it depends on your time. But that's pretty quick to do, and it can pay you like 200 bucks. Another one is extra work. A lot of TV shows want like background characters. It's actually interesting. Like, we have a lot of TV shows that are filmed in New Zealand. Oh, we do, yeah. Yeah, which is cool. And it's pretty easy to apply as a background extra, and all you have to do is walk in the background, like it's not anything crazy, right?

SPEAKER_00

Yeah, yeah, that's also yeah, I think like I I just figure it's they're just a place where people can find these a bit easier. Just because I think when people get trapped in their jobs or they feel trapped, they get this kind of mindset of like, oh, if I move, it has to be big. It needs to be a big move, you know. Yes, and uh you know the economy's not in a good shape, jobs getting you know, made people getting made redundant or losing jobs or jobs not existing anymore. I think just a lot of people are kind of a bit fearful. Yeah. Um, because it's like, oh, it's a it's a big jump, but it doesn't need to be a big jump.

SPEAKER_02

Yes, correct. Yeah, like start by making even like 50 bucks extra a week, right? And then you can think about it scaling it later, but you need to start something. And I think a lot of people are scared to start, especially I'm sure you've had this, like a lot of people want to become content creators. Yeah, and if they say, Oh, I don't have like a 4K camera, I don't have this microphone, I don't have this, like you've got a phone, like start with your phone, yeah, get something out there, and then focus on improving it later.

SPEAKER_00

Yeah, 100%. I think it's just like the just to get started. It's always the hard part, it's like with anything, it's always the first part, but it takes and also time is most people are very impatient. Yeah, it's like there's no uh I found that with people, even like people who start little businesses or start little projects, and they're just like there's no like uh people don't want to like you might suck for five years, but yeah, exactly. Yeah, that's just kind of the game.

SPEAKER_02

Yeah, yeah, especially when it comes to content, especially now.

SPEAKER_00

Mm-hmm. Oh yeah, it's so oversaturated. And you're also competing with like, well, there's also AI coming for content jobs too. It's actually insane.

SPEAKER_02

Like, sorry, we're going back to the AI topic, but I saw like a yeah, AI influencer, and apparently they're getting very popular where like it's not a real person, but they post it.

SPEAKER_00

Same with musicians as well. Have you seen that?

SPEAKER_02

Yes, I I've seen a lot of AI music come out. And the thing I hate that it sounds good. Yeah, I know.

SPEAKER_00

Of course it does. Because you got impersonated. Someone I saw a video you got impersonated. Someone took took your uh like your photo and then made like a AI. That was terrifying.

SPEAKER_02

Yeah, so I had a hook, one of my hook of videos for uh sorry, the hook for one of my videos was like, I don't know, I made X amount of money doing this, and then they used my voice with an AI voice imitator to then show this like I don't know, this telegram group. I don't know what was in the telegram group, it'll be some sort of course that you'd get scammed on, I'm guessing. But it's just insane when I saw that because it sounded like me, and it was just scary to think that it's so easy to get scammed now, you know.

SPEAKER_00

Oh yeah, it's so easy to get scammed. And like I I just wonder, and I've talked about this on here a lot, so I apologise for listeners, but I haven't talked about Saman, is about the humanless internet theory. Have you heard about that? Yes, yeah, that like Do you reckon we're heading towards it?

SPEAKER_02

Unfortunately.

SPEAKER_00

Yeah, because um, I think it was a f a few years ago, I think 2022 was the last year where social media platforms, like insta-I think meta, I think it might have been about meta, like the last year where there was like growth on the platform. So ever since then, people have been coming off the plate, leaving the platform.

SPEAKER_02

Oh, even now?

SPEAKER_00

Yeah, so 2022 was the last year, if I'm not mistaken, was the peak of so people signing up to social media.

SPEAKER_02

Oh, I didn't know that. I thought it would be growing.

SPEAKER_00

Nah, it's going down.

SPEAKER_02

That's very concerning. I I've actually seen like I forgot, there's like this famous streamer, and he's just got an AI version of him just reacting to like brain rock content on TikTok, and he posts like 10 videos a minute, and that's all he does. But yeah, there's a very high chance that just all these I don't know, eventually of influencers will just be non-existent people. There's even some apps, I don't know why anyone would download this, but I keep seeing ads for these apps. It's like Instagram, but you're the only real human on there. Have you seen those?

SPEAKER_00

No, but I've I've heard about the four the AI forums. That's scary as fuck. Yeah, but like with all these different like language models talking to each other, and it's just like Yeah, but why would you want that? Right, yeah, I don't know why why we do that.

SPEAKER_02

Yeah.

SPEAKER_00

Yeah. Um I was gonna say, like, with uh not with the AI uh something else I wanted where we can talk about as well is uh within New Zealand, is um we're talking before about with doing business, it's very easy to register a business. Yes, yep. And that's something that um in in where we are, it's we're kind of lucky we can do so because overseas generally to get be a registered business takes a lot of time, few years. Um because you're also half Japanese, right? Yes, yeah. That's right. So I know in Japan it's quite hard, I think, to get registered as a business takes quite a few years, but in New Zealand it's straight away. But then the hard part in New Zealand is then the making money and trying to be a sustainable business. Whereas in Japan, because the population's like what, 125 million people? Yes, exactly. There's a lot more people, it's easier to at least keep yourself afloat or make some or like you know, pay your bills when you start the business.

SPEAKER_02

Yeah, like in order to do really well here, you have to absolutely be exceptional and completely stand out from the world.

SPEAKER_00

I was saying before you need like a monopoly. Yeah, essentially.

SPEAKER_02

Yeah, whereas in Japan you can open another ramen shop, like some noodles, you know. There's like 50 million around you, but because there's so many people passing by, you'll still make a living.

SPEAKER_00

Yeah, exactly. And that's something I feel like that's the the issue we just have with being a small country, small population, and um also the other issue we have with Auckland is our CBD is just like kind of dead. Um I mean they put a lot of work in at the moment to downtown with like um commercial bay, which I think has helped a bit with bringing people back. I say a bit. Um but the Viaduct I have noticed it has had a little bit of a reassurgence, not quite what it was ten years ago. But the CBD itself, it's um it's kind of wild to think like a city's centre of where you would have all your shops and commerce and everything is just like dead.

SPEAKER_02

Yeah, and so many stores up for lease because it's just people.

SPEAKER_00

You've got prime places of like real estate on corners, uh, where like you'd be on like Wellesley Street um or like Victoria Street. So people who aren't from Auckland, these like the big like crossings in Auckland City where people like hundreds of people where hundreds and hundreds of people probably in a day like used to be thousands of people would cross over. Yes. Now there's probably like not that many, yeah. Yeah, and it's like prime realistic, it's very expensive as well. But these places, the if you had a shop on the corner on some place on Queen Street, you're gonna make money. Yeah, no, it doesn't matter. Yeah, exactly. Those days are gone. 100%, yeah.

SPEAKER_02

And that's crazy to experience as well. Yeah, like before I always used to believe that like in order to just make a living, you don't need an exceptional business, you can just copy paste what already exists, you know. For example, like yeah, cleaning business. There's heaps of cleaning businesses, right? You don't need to be anything special to just make a living. You're not gonna become a billionaire off this. But now I disagree with that in a sense, and I think the main thing you have to be focusing on is keeping your overheads as low as possible. You know, because with a cleaning business, I don't pay for lease, I don't pay for electricity, none of that, right? I've got like the equipment, my staff, that's it. Like it's very minimal overheads. But I think a lot of people go into businesses without experience, a lot of hospitality is closing down just because the overheads and expenses are ridiculous. Huge. Yeah. And like even huge, successful businesses, like for example, we talked about earlier, EB games.

SPEAKER_00

Yeah, E B games, yeah, yeah. Because that's also it's also kind of crazy within like within New Zealand as well, saying before about those legacy businesses that have shut down, because we also had Smith and Coey's, yeah, which was around for a hundred and over a hundred years. So it's like no one's safe, you know, even like these large uh scale businesses, unless you've got I guess you'd have to have some overseas influence in another market in some sense if you're a big brand, um, unless you're the warehouse group and just own like heaps of even the warehouse group like was struggling a few years ago, like they were making losses each year.

SPEAKER_02

They've started turning it around now. But still, if you think if the warehouse is struggling, yeah, if the warehouse is struggling. To open a small business, damn. Yeah. But yeah, I think that's why a lot of people are also going into media or online work where they can get clients from overseas, um, just because the New Zealand market is dying. And I'm not saying like a New Zealand business all doom and gloom. Like, I'm sure you can still make it, but it's significantly more work than it used to be 10 years ago.

SPEAKER_00

Yeah, I think so. And I just um yeah, like you said, like with overheads, like just if you think about those businesses on like yeah, the middle of the city trying to maintain like yeah, rent, and then you're if you're like running a little restaurant or if you're running a takeaway shop or even just a cafe, uh it's and you gotta pay staff, and then you've I mean I'm surprised there are so like there's not more closing down sometimes.

SPEAKER_02

Yeah, I think a lot of them are like just taking losses, you know, for m even years possibly. But when you put so much heart and soul and like investment into something, you're scared of like losing it, but it just keeps bleeding money. Yeah. I think in a few years' time we'll see a lot more close down, which is very sad.

SPEAKER_00

It is. It becomes a cash I've been reading a book actually called Um Profit First, um, still haven't finished it, but it's uh that talks about your business becomes a cash monster, cash eating monster. Because if you don't look after it properly, it just wipes out all your money. Yes and you just have to keep feeding it and feeding it, and then it gets out of control because you don't have like good structure of like your bills or your accounts and your taxes and all that stuff. Yeah, yeah. I find that really interesting.

SPEAKER_02

Yeah, because people try to do too much at a time, you know? They try to hire all this all these different staff members, have hundred different products or whatever it'd be, you know, and you it's just you can't do that anymore. You've got to start basic and then invest little by little rather than dumping a lot of money at once.

SPEAKER_00

Yeah, for sure. Have you um been on uh like uh just going back to AI or just something else that was quite big in the marketing space was it's now got ads on it. Have you seen that? Like Chat GPT. So if you go on there and put in like prompts and that, so the free versions all have advertising on them now.

SPEAKER_02

Do they in New Zealand? Yep. Oh, because I remember hearing that they're gonna trial launch it in the US a couple months back, but I didn't realize it's come to air yet.

SPEAKER_00

Yeah, and also like Google, like Gemini now does shopping recommendations in it as well. So that's really interesting because that changes the game a lot with how you do like SEO for your website and that. Do you do much? Have you been doing have you ever done much like website development or like SEO?

SPEAKER_02

I don't do it myself, but I do I've got a mate of mine who does it for me. Oh yeah. Yeah, and I do, it's very crucial for sure. I understand it, but I don't know the ins and outs of it.

SPEAKER_00

Oh yeah, yeah. Because the big thing that um I was because at like a marketing event the other night and I had a guy who works in like SEO web development, and he was telling me now, like, you I I've kind of known this for a bit, but it like really like ham like hammered the point of you have to make when you make a web page now, you're making it for humans and and AI.

SPEAKER_01

Which is sad, I guess. And it's sad, but so it makes sense, yeah.

SPEAKER_00

And what's funny at the moment, currently, AI, when it looks at your webpage, it's actually kind of lazy. It just picks out the key points that someone is uh you know prompting into the into the language model. So when it like, say for example, we say like, oh what's the what's the what's a what's a good um cleaning business in let's say like Pepper Current or what's you know whatever like local area, and then it will be like, oh so then the way that it will search is like oh what's like got good ratings and what's a good cleaning business and give like a bunch of options. But then what it will look for is like and how it will s like rank them is based upon uh like short like like um questions and answers about the services. So like FAQs, and then um what was the other one? It was like just overall, like yeah, obviously, you know, good good it's not just reviews that matter, and then also forums are really important. Reddit. Oh yes, yeah, yeah. Yeah, so Reddit adds a lot of um I guess brownie points when you if you if you have that your website on there and people are mentioning it and talking about it, that also fuels the AI models to pick up your business.

SPEAKER_02

It's actually quite interesting because when I've put in a few prompts to Chat GPT, it shows the sources. A lot of it comes from Reddit, which is pretty funny because like Reddit has a lot of answers, but it's not a hundred percent accurate, you know, most of the time. But it is pretty interesting to think that a lot of I guess the scans of Reddit is one of the primary, I don't know, sources of information, which is crazy.

SPEAKER_00

Yeah. I think it's just people trust it, there's a lot of trust in Reddit. I think when it comes to business and like uh products and services. That's true. Because most people won't go on a good some people bitch on Google reviews, but if you really want to like I've I mean most businesses, you have to be probably a bit of a medium business to have like a lot of friends about you, but if everyone's bitching about you on Reddit and saying how horrible you are.

SPEAKER_02

That's true, yeah. And Reddit's pretty funny because you can find like very specifically what you're looking for. Have you ever come across that? It's so funny. You search on Google and then like nothing, and then like some guy on Reddit eight years ago asks the same question that you're trying to ask. Yeah.

SPEAKER_00

Yeah, that's always that's always buzzy. But it's just the way that we the like like businesses and uh I would say entrepreneurs have to think going forward and now with digital, it's quite it's very different. Like the way because I've been doing digital mark now for about four or five five years now, and like even when I started, like it's changed so much since then.

SPEAKER_02

Yes, yeah, it's pretty interesting because a lot of people have come up to me and said that oh AI is a wave, like it'll go away soon. I don't think it will.

SPEAKER_00

It's not going. No, I don't see it going anytime soon. So much investment in it as well. And then I think just like like even like I've been using it and I'm just like, man, this is getting too good. Like, even like the like video quality now, like there's Sora 2. Um, if you've yes seen that. And there's also like another Chinese one I saw. I think just Deep Sequel. No, no, no, no. It's like a video one, particularly to the images. That's crazy.

SPEAKER_02

Uh there's been a lot of times like before, like I'd send something to my mum, and then she can't tell it's AI, you know, or she'd send something to me and be like, Look at this. I'm like, it's obviously AI, right? Now I can't tell. Now no one, now we're all struggling to tell. Unless it's got a watermark or something. Yeah.

SPEAKER_00

I remember like my um I like um my uh my boss, uh, he uh he had a video he took, and um it like on the video I was it was like on top of the opera house or something, um, and I was like, oh that's a cool video, and then it's like oh it's AI, and I was like, Whoa. Yeah Did not realize that.

SPEAKER_02

Yeah, like like it's I'm in a really weird space as a business owner about AI because obviously like it makes your life easier, right? Like, why would you pay someone$200 for marketing when you can get AI to make it for you, you know? Yeah, but then like we can't keep relying on it forever because then it just I think it's also like nuance as well, right?

SPEAKER_00

Like, can AI really understand the nuance? Because if you don't have the knowledge of all the nuance, then neither does the your AI is not going to give you that answer. Whereas someone who does have the experience, they will be able to use that AI better.

SPEAKER_01

Yes, that's true, yeah.

SPEAKER_00

So that'll be interesting because I've been trying to dabble with like Claude and that doing like coding and things, and there's some parts where I'm like, oh it's stuffed that up actually.

SPEAKER_02

Actually, yeah, how have you found Claude? Because I haven't used it that much, like I know about it.

SPEAKER_00

I have found it really great for like some back-end things on um because on the website I've got it's on Shopify. So it does help with some of the coding and like just come with some of the back-end HTML things, but um I have found it pretty awesome for that stuff.

SPEAKER_02

Oh, okay. Yeah, I need to give it a go because I keep seeing more and more new ones come up.

SPEAKER_00

Yeah.

SPEAKER_02

And I think to get it ahead into the business, like in the business game, is to jump on the new ones, learn it quickly before anyone else, and like use it as an advantage.

SPEAKER_00

Yeah, I mean it's um I was speaking to a um uh a girl, she she um she owns like a s a B2B SAS app and has like her own business, and she wrote like a post on LinkedIn about how like she doesn't have really any digital staff anymore. And I was like, that's crazy. And I was like, and she's like, I use Claude now to do a lot of his work, and I'm like, so I asked her, I'm like, show me. So we had a call and stuff, and I was like, Oh, you're not wrong. Yeah, like that's the thing, like because you can even do it with like Facebook, like meta ads and and Google ads and whatever, you can have it do. I might I might be out of a job myself, but it's like you can use it to do a lot of that.

SPEAKER_02

Yes, yeah. I've had like also people reach out to me saying that, like, I don't know, you can use our AI system where you just write the script and it's your avatar, which apparently looks very real, you just make all the videos so you don't ever have to be on camera ever again. Weird to think about.

SPEAKER_00

Yeah, it is weird to think about.

SPEAKER_02

Yeah.

SPEAKER_00

But yeah, I d I yeah, it's just like the world's changing like so quickly, it's just like um ask. Um I was like having a look. I think there was um uh, so you said you did a bit of crypto for a bit. Yeah, still in a little bit here in the middle. So still in a little bit. Um what's your thoughts on it at the moment?

SPEAKER_02

Well, it's down at the moment, but I do not financial advice, but I do see it recovering in the long term, and I do think it's good. Yeah, I'd say the big ones are like Bitcoin, Ethereum, mainly those ones. There's a few others like B and B maybe, but I think a lot of the minor ones w may disappear and lose a lot of money.

SPEAKER_00

Do you reckon we're past the point of people like trying to do like crypto scams, or do you reckon that's still gonna be around?

SPEAKER_02

No, it's still around, unfortunately. I know a lot of people who've been you know caught up in crypto scams. It's so easy because it's just you can't trace it back, you know? No. So once you send it, it's gone. Um, but yeah, no, I still think I think crypto will be around for a while, but it's just you've got to be very careful of it because it's such a volatile asset.

SPEAKER_00

Yeah, I never really got into it. I think I tried doing some of like Ethereum and I've I tried it for a bit, just a little bit, just to sort of see how it would go. And I was like, uh, because some people do like crypto mining. Have you ever done that before?

SPEAKER_02

I've never done it, but I know people I'd get kicked out of my house, like the electricity fees.

SPEAKER_00

Yeah, yeah, it goes crazy. Some people do that with crypto mining in that. But something because I I've done like stocks and things, but what something people use AI now for stock, the stock market.

SPEAKER_02

I use AI for stock market. Oh, you did the stock market? Yeah, I do. How do you find it? It's actually like so far, it hasn't been this is not financial advice, it has not been wrong, which is insane.

SPEAKER_00

Yeah, that's crazy.

SPEAKER_02

So I usually ask like, this is how long I want to invest for. Um I'm planning to put this much in and I want maximum returns. Give me companies, it'll give me certain companies, and I'll invest in those companies. And so far it's been great.

SPEAKER_00

Wow. Yeah, which is crazy. Is that like what chat GPT or something like that? Literally just chat GPT, yeah. Damn, that's crazy. Yeah. Damn, I might have tried that as well. Because I I was I I was doing it like For a bit just on like uh SP 500 and a few of those.

SPEAKER_01

Yes, yeah.

SPEAKER_00

Um, but yeah, sometimes you've got to be careful, like if you just do like you know, Tesla or like Meta or like the big companies, because especially Microsoft right now, it's like whoa, it's tank and hard. But buy the dip, so yeah, buy the dip.

SPEAKER_02

Yeah, I've been into Tesla for a long time and it's been always such an up and down journey. Yeah, yeah.

SPEAKER_00

And so you've got to be quite careful. I think some people think it just is real steady. And like if you go with like um was that NZ top funds or like you know, the Dow Jones or maybe things like that, they're pretty stable. But some people just be like, oh, get on the stock market, I'll just invest in like you know, Microsoft or something, and it's like, man, these are volatile, man. Like you might lose that money.

SPEAKER_02

But the thing is, like, I'm kinda at a stage where I don't really check it anymore. I've got like auto investments. So have you heard of dollar cost averaging?

SPEAKER_00

No.

SPEAKER_02

So dollar cost averaging is basically like instead of buying a lot, like putting a lot of money in one time and like praying it does well, each week I just put like 20 bucks in, for example, into one stock. And then over time, because long term generally in certain stocks, it's not financial advice again, it a lot of them go up. Like big companies will grow. It's like up and down, but if you look at the bigger picture, it's kind of slowly goes up. So if I'm putting in 20 bucks each week rather than dumping a lot of money in at once, it's generally safer, if that makes sense. Yeah. Because then you buy at the top, you'll buy at the bottom, you just it kind of averages out to be okay, if that makes sense.

SPEAKER_00

Yeah, I yeah, I think it was like the like the like your drip feeding.

SPEAKER_02

Exactly, yeah. That's the best way to put it, I guess.

SPEAKER_00

Yeah, yeah, that's good. Oh, well done, man. Yeah, when I was like, yeah, I wasn't doing much with stocks. I think I started like probably I was 25 or something, I think I tried it. But then yeah, like it's um I just never put like you have to be doing it all the time, like investing to if you want that return, but as it can be a risky game.

SPEAKER_02

Yes, yeah. And that's unfortunate, like with crypto and stocks, very risky game, but it's like high reward, high risk.

SPEAKER_00

High reward, high risk. Yeah, because I do wonder with like um like the future of crypto, because there wasn't a what was it, El Salvador? Didn't they make Bitcoin their main currency or something?

SPEAKER_02

Yeah, is that still? I remember reading that headline, but I don't know if that was if that went through.

SPEAKER_00

But yeah. It's interesting, like having like a yeah, having a cryptocurrency as your main thing.

SPEAKER_02

Yeah, but that being said, I've seen a lot of like dairies like near my house, they have like ATM Bitcoin, like ATMs. Really? Yeah, like you can like deposit and withdraw crypto. I don't know exactly how it works, I've never tried one of them. But it's crazy that there's crypto ATMs now in New Zealand. Because like I I don't know any stores that take them as currency, if that makes sense. But I feel like it's setting them up so that in the long term they will take it as currency.

SPEAKER_00

Yeah. You know what I still have in the back pocket is NFTs, bro. I was literally thinking about that. I've got a handful. The amount of money I've lost. Oh man, that did not work out. The NFTs did not work out.

SPEAKER_02

And again, it's one of those things where I'm not too sure if it'll come back. You know what I mean? Those days are gone.

SPEAKER_00

Yeah, I think those days are gone as well. But that was a huge fad. I remember I was buying like um comics and stuff. Oh, yes. That was kind of cool, because you can read them as well, but it's like NFT like um like uh yeah, comics and like some figures, action figures, but it's kind of like I think about it and I'm like I've got one of the V friends, you know, Gary V's. Oh yeah, he went hard on it.

SPEAKER_02

Yeah, yeah, and I'm still holding that. I think it's down like I don't know, four thousand dollars or something. I'm just one day holding on to it, yeah, but one day it'll go up. It'll come back. No, I don't see it. Well, but that's that's interesting, eh? How like things just come and go like that, which is insane. Because I think uh like I mentioned before, some people are saying that about AI. Sure.

SPEAKER_00

Which I don't think is the case. No. Well, people thought that about with the internet initially. Yeah, I think it's interesting. There was a like or like my my parents' generation, especially, maybe a bit older, it's like there's a time period where it's like, why would I learn computers? It's not gonna be around.

SPEAKER_01

Yeah.

SPEAKER_00

It's kind of crazy to think that now, but that was a thing. Like, it's like computers aren't gonna are they gonna get good enough to be able to take the job? Yes, they can.

SPEAKER_02

Yeah, I'm not sure if you've seen this clip, it's one of my favorite clips. It's like Bill Gates on TV, and he's talking about the internet, and he's saying Bill Gates is saying, like, oh, you can watch like sports games live, and then the radio like host is mocking him, being like, Oh, we've got the radio, like, you know, you don't need what's the point of the TV, and he's like, Oh, you can see the picture as well. And they're saying, Oh, you can use it read the newspaper to see the pictures, you know. And now the newspaper and the radio is pretty much going out of business with the internet still going up. So pretty funny that people always just mock things and say it's never gonna work.

SPEAKER_00

But what if something's new, right? When something's new and it's like fresh and uh yeah, it hasn't like quite got itself um integrated into like mainstream society. The most interesting one I remember watching, fam I've spoken about this on here before, was um the guy who invented the Ethernet uh internet cable. Oh, okay, yeah. It's been around since the 70s. So the actual the actual like network cable, I mean it was it was it was like um like what what's it like like like category like one or something, right? Like way back. I don't know if you know much about I used to work as a tech, so I used to work like but anyway, he's been he's he had it like made ages ago, like you know, 70s, it's an American guy, and I think it was originally just like replace like you know landlines and that like with their cablings. I think it was like to produce the amount of cabling that was required. Um and it was a you know it's genius invention, obviously we use it every day um now, but back then it was like the hardest part was trying to sell it. Oh, you go into these businesses trying to tell them like upgrading like your you know back then the 70s tech infrastructure because back then computers would take up a whole floor.

SPEAKER_01

Yeah, yeah, yeah, that's true.

SPEAKER_00

So it's like how do you then tell these people like you you know, well, not the computer part, but the how we can run things faster with using like an Ethernet cable? And I'm like, yeah, it's crazy. Like you come up with such a good idea, but now you've got to try and sell people on it. Yeah, and then people mostly be like piss off, like I'm not spending that much money on that, and like this works great. Why would I stop using it?

SPEAKER_02

Yeah, I think that's another like that's another reason why resilience is so important. Because if you have like a multi-billion dollar idea, people are gonna hate on you for it, people are gonna say it's not gonna work, etc. So yeah.

SPEAKER_00

It happens, so it's just a human human condition, I think.

SPEAKER_02

Yeah, that people don't like change generally.

SPEAKER_00

Yeah, but I always find those like parts of history like really interesting. I mean the other one I find fascinating is like um the guy who uh I forgot the name of the of the doctor, I think, and it was back in like the 1800s, I think, or maybe 1700s, I can't remember his name, but he brought the concept of having hygiene when you do an operation. Like washing your hands wasn't a thing. That's crazy to think about it. But that's because most diseases and a lot of things people get operated on or amputated or something. No, like this is it's a dirty operating table, and people, you know, not the idea of a high uh person like like hygiene is not a thing. So a lot of people like would be dying or getting more sick after they come to get an operation. That's unfortunate.

SPEAKER_02

Yeah.

SPEAKER_00

And uh and then the I forgot the guy's name who like brought the you know the concept of like washing your hands and like sanitary environment, and people thought he was mad. Oh, I see. I think they put him in prison. Wow, okay. But I can't remember that I can't remember his name, but um, I'll I'll see if I can find it. Yeah, I want to look into this one as well. It's been interesting. But again, it just shows you like again, humans are just like I don't I've never done that. Why would I do that? Yeah, um, but yeah, it goes the same with business or anything new, and yeah, just like I always try and think about those things when I try and do like my own projects and think like even for entrepreneurs, it's important. Yeah, resilience, discipline, consistency, like you're gonna get punched down, smack down, but and I think being open to change is more important than ever since everything's changing so quick. Oh man, yeah, you you can't be like, I don't think like uh especially previous generations of being like, oh, don't need to worry about that. It's like you're gonna have to.

SPEAKER_02

You remember the first back to the AI, the Will Smith spaghetti video? Oh yeah, yeah. That was not that long ago, you know. Two years ago? Yeah, and back then I was like, this is horrible. Yeah, the AI slop. Yeah, yeah, and now it's like pretty much perfect. It just happened so quickly.

SPEAKER_00

Well everyone's just trying to like if you can build and like uh you can develop these AI apps to just such a level where you can have it, like basically you can you can bro, we'll be writing our own TV shows. Yeah, like what like what kind of TV show do I watch? Oh, I like watching like Star Wars and Dragon Ball Z and blah blah blah, and then I want to make a TV show that does all this stuff and has a story about I don't know. And then I want it starring like Leonard DiCaprio and then it will and then it will do it all. I've actually seen some like fake AI trailers. They look pretty good. Yeah, I've seen some as well. Um but it's uh yeah, I think I saw like the actually a Dragon Ball Z one. I was like, whoa. But like yeah, that's where we're that's where we're heading. I mean, I I feel really sorry for especially for um art like uh people who do like um anime drawing or like who are in like the creative field for uh animation. Uh it's just like yeah, that's that the AI stuff is just gonna like I mean I it's it's sad, but uh yeah.

SPEAKER_02

But again, if you can save so much time and money, you do it, you know.

SPEAKER_00

That's a sad thing, like Yeah, I guess it just depends if people appreciate the beauty of it, right? Like, have you watched like the Ghibli movies? Yes, I was literally about to bring that up because that guy hates AI, you know. But he had scenes, I think, um, where like one I can't remember which movie it was, but one of the scenes it took like a couple of like I think a hundred different artists to make it. Yeah, and it took like a year to like properly uh get the scene like to to what it is.

SPEAKER_02

Yeah, I think it was in the boy and the hero, and there was like a yeah, there was like a scene where a bunch of people are just walking past each other. And it's it's like a I don't know, two-second clip, you know? But yeah, it took so many artists, and like each if you look at it like carefully, each person in this clip is doing something different, you know? But I guess for AI they just jumble it all together and just kind of make it bland. And it just depends if people appreciate all the finer details and animation.

SPEAKER_00

It's like the path of like with humans, right? Like the path of least of least resistance is what most people want. Yes, yeah. So but I don't know, is that gonna cost us though? I feel like it will. No, definitely, yeah.

SPEAKER_02

Like if you if you keep taking shortcuts over and over and over and over again, eventually something will mess up.

SPEAKER_00

Yeah, it it it is it is concerning. Um alright, one of the last ones I want to ask you is what is uh is there any industries you're seeing apart from AI? We spoke about a million a lot about apart from that, is there anything else you're seeing kind of like any like new businesses or kind of like uh yeah, new brands coming out that you think are gonna do well in New Zealand?

SPEAKER_02

Not really sure about new brands, but funny funny enough, I think in terms of business, I think actually some of the classical businesses where it's face to face is actually kind of coming back into popularity because you can't replace that with AI, right? Um like things like I can't really I don't know, maybe like consultants or I don't know, just things that you have a human connection to. Because no matter what, AI is not gonna be able to replace that human connection. Um and like for example, like an AI is never gonna be able to, I don't know, probably an electrician is another one as well. Like you come to someone's house, you talk to them, and you do the physical labor, AI can't do that. So actually, I think a lot of these older classic jobs are actually slowly picking up, which is interesting.

SPEAKER_00

Yeah, like I I remember uh I think it was actually a Gary V video I watched as well, about like events now. A lot of places have you lock your phone in uh like those like um uh security boxes outside of like a concert venue or whatever it may be, so you're like forced to interact in more places. I think people are very open to that.

SPEAKER_02

Yes, yes.

SPEAKER_00

So that's really interesting.

SPEAKER_02

I've had someone go on like a camp and it was like a no phones camp and they came back saying it was like the best experience they ever had talking to people, like you know, and it's kind of sad, eh, when you think about it. It is, but like I I probably knew that to be fair. Like, if I'm away from my phone for like even I don't know, half a day, I start freaking out or missed messages or calls or something I didn't catch on to. And I think, yeah, if we can go back to just interactions, completely different. And I've had some bad days, obviously, in business, and I'm like, oh like everything's shit, like oh I hate this, I hate that. And I even go to a cafe, just order a coffee and have like a I don't know, one minute conversation with the person working. Feel way better. Yeah, it's actually insane how important human connection is, but we're losing it day by day.

SPEAKER_00

Yeah, for sure. I think I'm talking about human connection as well. I was uh uh what's that? Scott Galloway. You know Scott Galloway? Uh he's like American uh name sounds familiar. I think he's he's business and uh like a speaker, but he was talking about how like one of the things uh that's really unfortunate for young people right now is like the remote working. So like it's a it's uh it's you know, pri pros and cons, obviously. Like I do remote work and you probably do as well. We're in digital, so it's easier. But the problem is, is like office going to the office isn't fun, and I agree. However, the problem is if you're younger, having like a a work environment where you talk to people and interact, and then like having the afterwork drinks and things like and those sort of uh workplace culture events are kind of gone. And as much as I was never like a huge fan of them, but I look back and I'm like, man, you know what? They actually work quite good at times. Yes, yeah. I think that's why I think the hybrid model, hybrid working model of like you're saying like office work, I think it's the best one. I agree, yeah. Um, because just fully remote work, I don't think it's healthy.

SPEAKER_02

No, no. Like it feels it sounds like a dream when you hear it.

SPEAKER_00

No, it's like it sounds great on paper, but locked in a room on your own all day, all the time. Yes, yeah.

SPEAKER_02

Like even with our studio, but like a lot of the artists that come to us, they have like microphones at home, like they can record at home, they've got everything at home, but they just like working with someone. Yeah, and it also helps with creativity, I think, when you can bounce ideas off each other, get validation, be like, yeah, that's cool, you know. Whereas if you're just by yourself with your thoughts, it can get a bit destructive at times.

SPEAKER_00

Yeah, and I feel like you're not as um it's harder to improve on your work because you're not having someone next to you being like, Oh, hey, like what did you think of this thing, or like, oh, did I do this wrong, or I'm writing this email, or I'm trying to do this task. Those little moments in the workplace you don't get when you work remotely. So and then obviously, like, you know, the the basic like after work have a beer or go get a meal or something like those little little things are missed. Um not to say that you know everyone loves their co-workers or has to, but it's just that that environment I think is important.

SPEAKER_02

No, a hundred percent, because you can also just talk to them about things outside of work as well, right? But you I guess it's in a work setting, so it feels natural, if that makes sense. Um and also again, like pretty much what you say, getting another perspective on certain things in life is pretty important.

SPEAKER_00

Yeah, and that's that's that's kind of the downfall I find, I think, especially like with like people coming out of school and then going into university or and then into the workforce, like, oh we all like uh it's a work from home. It's like okay.

SPEAKER_02

Yeah.

SPEAKER_00

It's like who do I work with?

SPEAKER_02

Like, yeah, like some people have never met their co-workers. That's crazy to think about.

SPEAKER_00

Yeah, that is crazy, but that's the like the world we live in.

SPEAKER_02

Yeah, a lot of the time.

SPEAKER_00

And unfortunately we're probably shifting more towards it rather than away from it, but then what are city centres gonna become in some ways if you've got like no office spaces or workplaces, then it like what's it gonna change into?

SPEAKER_02

Yeah, that's true. Like I I know a lot of banks started disappearing, because like what's the point of having a physical bank when you can do it on all online, right? But it's pretty funny because a lot of the malls still have the bank, what do you call it? Like it's still there, up for lease, yeah, but no one's taken over the spot. Like it's just empty spots.

SPEAKER_00

Yeah, yeah. And I I just wonder, like, even like uh yeah, the even like with like nightclubs and that, like that business has suffered hugely. Like people going out and like, you know. I I mean it's funny, people complain about like, oh, some gen younger generations don't go out and like drink and do all this, and it's probably better for your health to be honest. It is not a bad thing, but I again it's not really it's not it's about people being together. Exactly. It's the social aspect. That's what it's about. And like um, yeah, I think that that that's where my concern, I think, is.

SPEAKER_02

Have you traveled quite a bit?

SPEAKER_00

Yep.

SPEAKER_02

Oh, okay. Have you been to like Thailand or some I don't know, any Asian?

SPEAKER_00

Uh I've been to Taiwan, I've been to Hong Kong, and I've been to Bali in Indonesia.

SPEAKER_02

Oh, okay, yeah. Bali's perfect because their nightlife and their social like gathering is just completely insane, right? Like it's always just so packed, and you'll never have a dead day, which is insane to think about. Yeah.

SPEAKER_00

Yeah. Have you been back to Japan?

SPEAKER_02

Yes, yeah. Oh nice. I mean multiple times, pretty much each year. I'm going back soon as well. Oh, nice. So you're fluent in Japanese as well? Almost. Like, I wouldn't know the modern day slang, but I can have a c conversation.

SPEAKER_00

Oh nice, man. Nice, nice. So yeah, when you go back to Japan and that, well, like um when you look at like business and that, do you feel inspired when you go to Japan? Because it's just so hectic. It's like Tokyo, man, is what I think of. Yeah. It's just like hustle bustle, like, you know, it's kind of like New York but bigger.

SPEAKER_02

Yeah, like it's it's really weird because like whenever I go overseas, I get so inspired to start, you know, some new business here or whatever, but I just know it's not gonna work the same. So it's a little bit, yeah. You gotta you have to find something that I guess people hair would be interested in. It's very difficult. And also I feel like a lot of overseas, like especially Asian countries, they're very open to change. Like they like trying new things, new trends.

SPEAKER_00

Yeah, I know you're 100% right. Like I found that when I uh I went to Taiwan in that, and uh I found that people are really open, especially even the older generation, which is something I'm not used to. My parents are oh that new thing. Like, I don't give a shit about that. But then it's like, oh, like people are more interested to trying out new tech or like new technology, it's more interesting, it's uh oh, they're they're more open and excited to to at least take a look at it. Yeah, and I feel like um yeah, that's just something in the West, there's just not as much like keenness for that at times, which is unfortunate.

SPEAKER_02

Yeah, and I would I would like to know the reason why. I I don't have the answer for it, but like even if a new shop's open on day one it might be packed, but then after that it just goes back to being fine.

SPEAKER_00

I think people are just real skeptical. I guess, but I I I I think if it's like there's there's this saying where it's um it's kind of like um how would I say it's like I I'm trying to I don't think like a better word like better saying, but I couldn't even think of like if it ain't broke, like don't fix it.

SPEAKER_02

Right.

SPEAKER_00

Which basically means a lot of things. I said a lot in trade, but I think it applies a lot to like Australia, New Zealand, maybe like English mentality of like uh like if it's always worked, like why change it? I guess, yeah, but it for me it's not working.

SPEAKER_02

Yeah, right? It's getting more boring, mundane, like yeah.

SPEAKER_00

But that's what uh I think that's a lot of people thinking people think of it like that. If it ain't broke, don't fix it.

SPEAKER_01

Yeah.

SPEAKER_00

Which isn't which isn't great. No. Um like people people like to say, like, you know, the old trusty, reliable like method or the way of doing things, and it's like, yeah, like but also New Zealand in particular, we're just a lot slower to advance with the rest of the world.

SPEAKER_01

That's true.

SPEAKER_00

Because we're also isolated, we're far away, it's a slow country, small population, it's harder to adjust with like you know, a lot of countries in the northern part of the world, yeah. Especially a place like Japan, like man, and all and a lot of Asian countries. Japan is at the forefront of technology.

SPEAKER_02

Yeah, but like it's crazy. Well, I guess Australia is so much bigger, but even Australia is so much more advanced than us, like especially when it comes to transportation.

SPEAKER_00

And people call Australia slow. Yeah, that's true. What about us, man? I know, and that's like, dude, come to New Zealand, it's like we're like snails.

SPEAKER_02

Yeah, but I guess also like on a positive note, I think New Zealand does have a lot of benefits as well.

SPEAKER_00

Like, of course.

SPEAKER_02

Yeah, like we're such a safe country that it's boring in a sense, but it's you know, it like if you want to raise a family, it's probably better for it to be safer. Like a lot of these other countries, like a lot more dangerous, but I guess that's what kind of makes it exciting. Things are open late. Like I went to Thailand, when I went to Thailand last time, they've got a bar where anyone can just jump in the ring and fight. Yeah, you just put your hand up and just start scrapping it up. And I was like, damn, I really did you put your hand up? No, I should have though. Because I was just like, what if I got injured for the rest of my trip? But it was one of my biggest regrets. I wish I did it.

SPEAKER_00

Yeah, yeah, and Thailand is crazy. Like a few of the fives have been on how they fought in Thailand, and they there's just it's just so nuts. As soon as you write rock up to the gym, they're like, Oh, you fight tomorrow. Yeah, exactly. Yeah, I just started, yeah. I just came here, and then the beat up of someone with like a crazy record. Oh, they've had a hundred fights, but you'll be fine. I mean, your coach is like betting against you trying to make some money off your loss. It's just like, holy shit, bro. See, I would love that here. That's wild man, it's kind of just like a bit of like the wild west in some ways, I think. There's just no rules.

SPEAKER_02

That's what I like, but it would never happen here because we're a safe country, which is a good thing in most of the time, I think. But yeah.

SPEAKER_00

But you're also in Japan, it's super safe as well. I mean, that's even like that's another level of it. It's actually, yeah, fair enough. That's another level. I mean, I've never been, you know, I've just seen lots of videos and I watched a lot of travel videos and stuff, but just like the rules are just so intense. Yeah, but it's funny that people just follow it. Like people, I think it's just like the way people are in those societies, it's kind of like um I went to Germany as well. I went to Berlin, and that's like kind of like that. People just kind of like follow, they're so strict about certain rules, like waiting at the lights. Like you know one like you don't you it's it's like you get looked down upon for like jaywalking. I don't think you'll find, but it's like very disrespectful.

SPEAKER_02

Yeah, you get like the looks, yeah.

SPEAKER_00

And in Japan, there's like train etiquette, from what I understand, like how you get on the subway, and then um yeah.

SPEAKER_02

Yeah, staying on like a certain side of the escalator, like while talking loud in the subway, like very strict, and if you break it, like nothing's gonna happen, but you will get the looks. Yeah, yeah.

SPEAKER_00

It's like it's like you get looked down upon in that. And I and I get it, but it's like uh yeah, they're very strict with some of those rules. And I understand it's a big country, it's a lot of big populations, so you I I guess there's that control, but every every nation's a bit different. Because I was like America, like it's just crazy because some people would not it feels like no one follows the rules, but yeah, that's true. But they're also very strict in some things too, but not like Japan. Like Japan's processes are just like Yeah, very this is what you follow, you do not determine.

SPEAKER_02

Very systemized, yeah. But I guess that's also another good thing about New Zealand. You can live your life, you can be free, and no one's gonna judge you. No, you know, you can be barefoot walking into a store and no one's gonna care. Yeah, exactly.

SPEAKER_00

You can go to dressing gown to go to the supermarket late at night, no one cares. Yeah, no one cares. Yeah, which is a beautiful thing in some ways. Like it's a lot more relaxed. Uh it just depends on what you want, I suppose. But I just think for younger people it's a it's just tough right now. That's kind of I think what I've just been when it comes to like this conversation about business, entrepreneurship, and obviously what you're trying to do, educate younger people around your age, or younger or older, about how they can make money in New Zealand. Because it's just it's just so tough. Yeah. And then we're just gonna lose more potential skilled workers or people who are very smart who can, you know, and do a lot of great things in the country, but they've all buggered off because there's n doesn't feel like there's any opportunity and you feel like you're losing while while you're here. Which I even sometimes feel like myself sometimes being in New Zealand to a point. Um as much as I love New Zealand, like I do feel that.

SPEAKER_01

Yeah.

SPEAKER_00

And I feel like we're all feeling that to a large point, unless you're like, you know, own Woolworths or something. Then you're having a great time.

SPEAKER_02

I mean, even still Woolworths in Australia pays a lot more.

SPEAKER_00

So New Zealand just like a little blip on that, right?

SPEAKER_02

Yeah, yeah. No, because it's pretty interesting. I've thought about going to Australia multiple times as well, but I hold a Japanese passport, not a New Zealand passport. Oh so for me, I can't uh a Japanese passport doesn't allow dual citizenship.

SPEAKER_00

No, because you have to give up your passport, right?

SPEAKER_02

And I don't want to do that. Yeah. But I mean, life in Australia probably better. But again, the good thing is like if I can make it here, I'm pretty sure I can make it anywhere else. 100%. You know what I mean? I've been able to do that. I've been thinking about that too.

SPEAKER_00

100%. I've been thinking about that as well. If you can do, if you can make New Zealand work for the work uh for your business or whatever you're doing, you can jump ship and it will probably do really well.

SPEAKER_02

Exactly. Like I actually think New Zealand's a great place to start because, like you said, it's so easy to start your open your business, right? And even before you open your business, you can just work as a sole trader so you don't have to go through all the you know the paperwork and all that. Work as a sole trader, get all the experience, and then when you feel like it, you can jump ship if you if that's what you want to do.

SPEAKER_00

Yeah. Yeah. Awesome, dude. Um, I think that's kind of all I've got for for us at the moment. Any uh final thoughts or no, I mean that was great.

SPEAKER_02

You've asked great questions, and I hope that someone out there has been either inspired to try something or have learned something. That'll be great.

SPEAKER_00

Yeah, I I love what you're doing, dude.

SPEAKER_02

Tell tell the people where they can find you. Uh I'll be on Instagram, TikTok, and YouTube. Just my name, Saman Yavari.

SPEAKER_00

Nice. Awesome, dude. Uh, wish you bit wish you the best of all your businesses and all your endeavours. No, thank you so much. Much appreciated. Sweet.